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The voice compass is a manual for technicians, deciders and beginners
Language on the mass market

Several media agencies have already discovered voice applications and apply those successfully. By now it is not just the possibility to generate customer addresses by letting them take part at usual lotteries and raffles via the communication channel language in combination with the telephone – but rather voice applications have a far greater potential. 
The voice compass shows on the basis of examples what can be done today and how creative persons from advertising – and marketing agencies utilize and benefit from the new technology. Next to the graphic CI, the audio CI of a business comes to the fore evermore. A standardized voice or melody with respect to a specific product or service has proven to be very advantageous with large-sized providers.